AI-first marketing operations for regulated health markets
AI assistants answer from a short list of sources. Be the answer.
Abovance builds the pages, the entity graph and the technical layer that get health brands cited inside AI answers, with a senior human signing off on every claim. Pricing is public. Proof is our own.
Nashville healthcare, supplement brands, clinics and research suppliers. No decks, no discovery call to get a price.
Every dot is a page that could answer the question
1000sof pages could answer "what helps leaky gut?"
~5get cited in the assistant's answer. The rest are invisible.
1of them should be you. That is the whole job.
what actually helps leaky gutis this peptide research use onlybest probiotic for bloating with a strain listednashville med spa glp-1 side effectsdoes ashwagandha interact with my medicationwhich supplement brands publish COAscompounding pharmacy near franklin tn reviewshow long does it take to heal leaky gutwhat actually helps leaky gutis this peptide research use onlybest probiotic for bloating with a strain listednashville med spa glp-1 side effectsdoes ashwagandha interact with my medicationwhich supplement brands publish COAscompounding pharmacy near franklin tn reviewshow long does it take to heal leaky gut
Step one
Someone asks.
Not a keyword. A whole question, typed into an assistant the way they would ask a friend who happens to be a clinician.
Step two
The assistant keeps a handful of sources.
It does not rank ten links. It reads, resolves and trusts a few pages, then composes one answer from them. Everything else on the web is invisible for that question.
Step three
One of them is you.
That citation is the placement we work for. It is measurable in Search Console, it converts better than paid traffic did for our own brand, and it compounds.
Simulated answer, not a live modelAsking
Ask
Click a dot to switch scenarios.
Search used to be a list. Now it is an answer.
Built on our own brands before we sold it to anyone.
Abovance came out of running GEO on a supplement company we own. Every method on this page was tested on our sites first, measured in Google Search Console, and kept only if it moved a number.
0pages in the rebuilt CalmGut architecture, down from a sprawling catalog
0monthly impressions on one rebuilt hero page by the August checkpoint
0%conversion on sessions referred from chatgpt.com, the only channel that converted
0Ahrefs site health score after the technical cleanup
Figures are from the CalmGut property in Google Search Console, GA4 and Ahrefs, July to September 2026. Small numbers, honestly reported. We would rather show you a real baseline than a borrowed chart.
Supplements, DSHEA
CalmGut
Full 17-page content rebuild with verified PubMed citations, llms.txt, Organization schema and a Wikidata entity. First AI-referred sale within weeks of the rebuild.
Research compounds, RUO
Liv Pure
Repositioned an entire catalog to research-use-only language, consolidated the product taxonomy, and rebuilt the site with compliance on every surface.
Every site we have built or rebuiltHealth and research first. Two are our own brands, one is our own research, one is this page.
Life sciences, research solutionsApex TherapeuticsFull WordPress build with regulatory-conscious copy, 2025 to 2026. The site has since been rebuilt by another agency, so it is not linked.
The Answer Layer. Four conditions a brand has to meet before a model will cite it.
Every agency has a framework name. Ours is short because the idea is: a page must be readable by the crawler, resolvable to one known entity, citable on the strength of its evidence, and the brand must be referenced where the models already look. Most health sites fail the first one. Almost all of them skip the last.
Readable
The crawler and the AI bots can reach the page and parse it. A 20-second crawl delay, a theme that hides the H1, a redirect chain: each one removes you before content is even considered.
Resolvable
Models cite entities, not URLs. If Google, Bing and Wikidata disagree about who you are, you do not exist. One identity everywhere, linked together.
Citable
Every page ships with verified PubMed or PMC references in the prose, exact doses, a named author and a date, which is also what a model prefers to quote.
Referenced
About two thirds of AI citations point to third-party sources. So the work leaves your site: journalist sourcing, Reddit, YouTube transcripts, supplier pages that name you.
your page
readable
resolvable
citable
referenced
Cited
Score your site. Six yes-or-no questions.
The same binary rubric we use in the audit and in our published label research: a point for each condition met, no partial credit. Nothing is sent anywhere; the score is computed on this page.
Your robots.txt allows GPTBot, ClaudeBot and PerplexityBot.Or at least does not block them. Many CDN defaults now block by default.
You have an llms.txt at the site root.A plain-text index of your canonical pages for language models.
Organization schema with sameAs links to LinkedIn, Wikidata and Crunchbase.One entity, resolvable by every engine.
Every health claim on your top pages links to a study.A real PubMed or PMC reference in the sentence, not a bibliography nobody reads.
Your key pages carry a named author, credentials and a publish date.The E-E-A-T basics that models and Google both weigh.
You have checked Search Console's AI-features report in the last 30 days.If you are not measuring it, nobody is optimizing it.
Answer readiness
0/ 6
ReadableResolvableCitableReferenced
Answer the six questions. "Not sure" counts as no, because a model treats it the same way.
No decks. No discovery call. The price is on the page.
Three ways to work with us. Every one starts with the audit.
Pricing is published because regulated businesses do not have time for a discovery call that ends in a quote. Pick the rung that matches where you are.
Entry
AI Visibility Audit
Free
Crawlability, robots.txt and llms.txt review
Schema and entity presence across Google, Bing and Wikidata
Manual prompt tests: who gets cited for your category today
One specific, embarrassing finding, with the fix
Retainer
GEO Retainer
$2,500 to $5,000 / month
Page architecture rebuilt for AI citation, not just rankings
Monthly AI-feature impression reporting from Search Console
Operations
Abovance OS
$5,000 to $8,000 / month
Everything in the retainer
Email, PR sourcing, paid search and social run as one system
A persistent AI context vault for your brand, so nothing is re-explained
Senior review on every claim before it ships
AI drafts, tests and reports. A senior operator decides what goes live. We will never tell you that AI runs your marketing, because in a regulated category that is how you get a warning letter.
Rendered live, no stock footage
The outcome
What changes when the answer includes you.
A prospect types the question your category exists to answer. The assistant composes a reply from a handful of sources it trusts, and one of the citations opens your page. That is the whole outcome, and every line on this page exists to make it happen more often.
What ships on every site we touch.
Most agencies show you a mood board. We show you the files. This page runs the same layer we install for clients, and you can read it below.
llms.txtA plain-text map of the site for language models, listing every canonical page with a one-line description. Served at the root, kept in sync with the sitemap.
Entity graphOrganization schema with sameAs links to LinkedIn, Crunchbase, Wikidata and Bing Places, so every engine resolves the brand to one entity.
CitationsEvery health claim anchored to a verified PubMed or PMC reference in prose. No fabricated PMIDs, ever. Automated QA before a page is published.
IndexingIndexNow to Bing and partners on every publish, sitemap in both consoles, canonical and redirect hygiene checked by crawler.
MeasurementSearch Console AI-feature impressions, GA4 with AI referrers split out, and a monthly manual prompt panel so you can see the answer change.
Off-siteJournalist-source platforms, Reddit contribution, YouTube transcripts, supplier and partner links, review profiles: the Referenced condition, run as a monthly program.
OversightClaims register per client. A human signs off on anything that touches DSHEA, FTC or state practice rules.
# abovance.com> Abovance is an AI-first marketing operations
> consultancy for regulated health markets.
## Services
- [AI Visibility Audit](/ai-visibility-audit): free
two-page audit with one actionable finding
- [GEO Retainer](/services/geo): pages, citations
and entity graph built for AI answers
- [Abovance OS](/services/os): marketing operations
with senior human oversight
## Proof
- [CalmGut](/case-studies/calmgut): supplement GEO
- [Liv Pure](/case-studies/liv-pure): RUO repositioning
Ryan Pepple builds and runs the brands Abovance learned on. He designed, wrote, coded and ranked the CalmGut supplement site from nothing, co-owns a research-compound company that had to be repositioned under a stricter reading of the rules, and spent fifteen years running a trade business where the work either held up or you heard about it.
That is the standard here. If we would not put a claim on our own label, it does not go on yours.
The nameAbovance is above plus compliance. Compliance is the floor in a regulated market. The work starts above it: pages a model can read, an entity it can resolve, evidence it can quote, and a brand it keeps finding elsewhere.
Supplement Facts CheckOpen, CC0 dose-disclosure audit of gut-health supplement labels, published under his own name.
Four operating businessesSupplements, research compounds, a flooring trade and this consultancy.
Journalist sourceListed on Qwoted and Featured for gut health, supplements and sleep.
Based in Franklin, TennesseeServing Nashville healthcare and health brands nationwide.
Free AI Visibility Audit
Find out who the AI cites instead of you.
Send the site. Within five business days you get a two-page PDF in plain language, no jargon, no pitch deck.
AWhich sources AI assistants cite for your top five category questions today
BWhether your site can even be read: robots, crawl delays, llms.txt, schema
COne specific finding, with the exact fix, that you can ship this week
DA straight recommendation, including "you do not need us yet" when that is true